Engagement models, described by scope
We price by the work, not by the hour, and we put the fee in writing before you commit. Three models cover most situations. Every one of them includes the weekly meeting, the dashboard, the written commentary and full ownership of your accounts and assets.
Launch tier
For businesses starting from zero or with a single product and one primary goal.
- Account setup, Pixel, Events API, GA4 and landing pages
- One campaign structure with two or three ad groups
- Creative batch every two weeks, brand-filmed with our scripts and editing
- Weekly meeting, dashboard, written commentary
- Quarterly content and conversion review
Growth tier
For businesses with a working offer that want TikTok to become a primary acquisition channel.
- Everything in Launch, plus prospecting and retargeting structures
- Creative batch every week, including creator sourcing and Spark Ads
- Smart+ and manual campaigns run side by side and compared
- Monthly landing page or offer test
- Monthly blog content and the 30-day roadmap
Scale tier
For multi-product brands, Shop sellers and apps with several markets or audiences.
- Everything in Growth, across several campaigns, products or regions
- Multiple creative batches per week with a creator roster
- TikTok Shop, video shopping ads and catalog management
- Advanced measurement: CRM lead stages, offline events, incrementality tests
- Expanded content program and quarterly strategy sessions
Percentage of spend
For accounts with larger media budgets, a fee tied to a percentage of monthly ad spend can be fairer than a flat retainer, because the work scales with the volume of creative, audiences and markets. We apply a floor so the engagement stays viable in slow months and a ceiling so your costs stay predictable as spend grows. The scope mirrors the Growth or Scale tier, and the percentage is agreed in writing before the first invoice.
Ad spend itself is always paid by you to TikTok through your own Ads Manager billing. We never resell media, and we never mark it up.
Launch project
Some businesses want the foundation built without an ongoing retainer: a site or landing pages, Business Center and Ads Manager set up correctly, Pixel and Events API tested, GA4 configured, the first creative batch produced and the first campaigns launched with a written playbook. The launch project is a fixed-fee engagement with a defined deliverable list and a handover meeting, after which your team runs the account, with the option to move into a retainer later.
It is also the right fit for teams that have in-house marketers but lack TikTok-specific setup experience.
What drives the price
- Starting point. Building a site and every account from zero takes more work than joining an account that already runs.
- Creative volume. The number of videos per week, whether we produce or your team films, and how many creators are involved.
- Number of products, offers and markets. Each adds campaigns, audiences, landing pages and reporting views.
- Measurement complexity. Shop catalogs, app events, CRM integrations and offline conversions take more setup and maintenance.
- Media budget. Larger budgets mean more structures to manage and faster creative fatigue, so more production.
- Content program. How many articles and pages per month, and whether the site itself needs ongoing development.
Always included, in every model
- Weekly meeting with the people who run your account
- Live dashboard and written weekly commentary
- Optimization log you can audit at any time
- Full ownership of accounts, Pixel, site, videos and data
- Documented handover sheet with every ID and permission
- Month-to-month terms after the launch period, with written notice
- No markup on media, no hidden tools fees
Pricing questions
Why no prices on the page?
Because the right scope depends on your starting point, budget and goal. We send a written proposal with a fixed monthly fee after one call, so you can compare it with any alternative before you commit.
Is the media budget included in the fee?
No. Ad spend is paid directly by you to TikTok through your own Ads Manager billing. Our fee covers the work. You see every dollar of media spend in your own account.
Can we change tiers or pause?
Yes. Tiers can move up or down at the start of any month with written notice. Pauses are possible for seasonal businesses; we keep tracking and accounts healthy during the pause at a reduced scope.
What is the minimum commitment?
An initial launch period that covers setup, tracking and the first creative batches, then month to month. The launch period exists because TikTok needs time to exit the learning phase, not to lock you in.
Get a written proposal with a fixed fee
Tell us where you are starting from and what you want TikTok to do for your business. We reply within one business day.